Do you own a facebook page ? If you watch carefully statistics you probably observe a slight decrease in the number of people reached by your posts.
I have noticed this ” wrong ” last week on one of my Facebook page, so I put the investigation to find out what I was done wrong.
Facebook changes again the rules of the game.
Eventually I learned that the people at Facebook have made another change to their social site.
Moreover, a spokesman acknowledged that social networking, posting on Facebook pages will reach a number of increasingly smaller fans organically and paid promotion will only be able to send post to your all fans.
The Facebook follow with this tactic, that increase more people to do the promotion paid posts on their pages.
Up to a point, this practice seems ok. Is their platform socialization and it is their right to make any changes it deems necessary to achieve the purpose for which the site was established.
There are many companies that do nothing to place advertisements on their Facebook page. And do it for free. So some form of paid advertising to companies and products they promote on Facebook is not to blame.
But when, the owner of a Facebook page, he just wants to give his fans quality information, or wants to have fun with jokes, funny pictures and videos posted here, it is right that people from Facebook to restrict access to useful articles or Facebook pages created in order to cheer their fans ?
In the above case, you have nothing to do promotion paid a posting to an article or a tutorial on Facebook. That unless you can do and want to throw money out the window.
Promotion usually paid you if you have an online shop or if intend to sell something in the article that you wrote. In this case, all your fans will get to you just posts that do advertise something. And it is not just a pleasure to keep in touch with your fans huh ? They will feel like you just look after their wallet .
I know it’s unpleasant.
But if you are a faithful reader of this blog, you probably remember the article It’s time to abandon Facebook site ? I wrote that after a few months and warn you about promoting your business on Facebook.
And if you read, I hope you got and some measures regarding the promotion on Facebook. If not, keep reading.
What to do ?
Fans of your page probably do not know what is happening in the moment. They only see your posts notifications about becoming rarer and assume that you do not update your Facebook page as often as you used before.
And the only way to discover you publish more posts than receive them as they get to compare the existing posts on your Facebook page. And this, to be honest … it will make too many fans, maybe even none.
So what to do ? Notify your fans about what is happening. Tell them that Facebook has made some changes to its algorithm and therefore, they will get increasingly rarely hear from a page that you manage.
If you want the news to get to all your fans, you should be doing to promote the paid posting say that.
In this case, the only truly effective solution to keep in touch with your fans is through e- mail. So, tell them to subscribe on your website, and how many times they appear updates, you will notify them.
For your subscribers to receive news from you in the inbox, it is useful to use an e -mail marketing.
Email marketing we talked about in previous articles: How to revive your online business successful best kept secret that the success of online business, the more customers for your online business so I will not dwell here.
The fact is that once I confirm that the best way to keep in touch with your loyal readers is through e – mail and any social networking site, however interesting as he will be taking place.
If you were to use the information that we provided to you, share them with your friends who maybe own a Facebook page and do not know of these recent changes. You’ll do good … and yes, any well not go unrewarded.
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